It seems that Apple are announcing some sort of “thing” this evening. According to my “Mac Evangelist” (Yes – that’s what he called himself) flatmate, it’s going to fundamentally change computing forever. Or I suppose it could just as easily be an software update. I especially liked the one that enabled copy-and-paste. That really changed everything!
That sounds rather bitter. It’s not that I don’t like Apple. I’m typing this on a Mac Mini, and the iPod Touch is a brilliant piece of kit. I just don’t care! What annoys me is the incessant hype surrounding this thing. Nobody outside of Apple even knows what it is yet!
Someone once joked that Steve Jobs could crap in a white plastic box and the “Evangelists” would queue up to hand over their money. I’m starting to believe that. I guess it shows the strength of Apple’s marketing department though.